Digital Marketing Manager - Companion Placements

This is one of the largest importers and distributors of medical and surgical equipment to hospitals and clinics, both private and government in India with a 300+ employee strength and a 250 Crores plus turnover.

Job Role: Digital Marketing Manager

Job Type: Full Time

Experience: Min 5 years of experience

Salary: Upto 50K

Location: Kolkata

Job Description:

• Planning & executing all digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.

• Design, build and maintain our social media presence across all digital channels.

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

• Identify trends and insights, and optimize spend and performance based on the insights.

• Brainstorm new and creative growth strategies.

• Collaborate with internal teams to create landing pages and optimize user experience.

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

• Instrument conversion points and optimize user funnels.

• Collaborate with agencies and other vendor partners.

• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Job Requirements:

• Bachelors/Masters Degree in marketing or a related field.

• Proven working experience in digital marketing.

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.

• Experience in optimizing landing pages and user funnels.

• Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends).

• Experience in setting up and optimizing Google Adwords campaigns.

• Working knowledge of HTML, CSS, and JavaScript development and constraints.

• Strong analytical skills and data-driven thinking.

• Up-to-date with the latest trends and best practices in online marketing and measurement