Digital Marketing Manager - B2B SaaS
Published date: 2024/01/10
- Location: Chennai, Tamil Nadu, India
Key Responsibilities:
• Develop and implement digital marketing strategies that align with the overall marketing and sales goals of the company
• Manage and optimize website content and performance, including SEO, SEM, and PPC campaigns
• Create and manage email marketing campaigns, including segmentation and automation
• Develop and manage social media marketing campaigns across multiple channels, including LinkedIn and Twitter
• Collaborate with cross-functional teams to create content for various marketing initiatives, including whitepapers, case studies, and webinars
• Measure and analyze the effectiveness of campaigns and report on key metrics to stakeholders
• Continuously monitor industry trends and competitor activity to identify opportunities and potential threats to the company's digital marketing efforts
Requirements:
• 4+ years of experience in digital marketing, preferably in a B2B SaaS company
• Experience managing and optimizing website content and performance including SEO, SEM, and PPC campaigns
• Proven track record of developing and executing successful email marketing campaigns
• Experience developing and managing social media marketing campaigns across multiple channels
• Strong analytical skills and experience with data-driven decision-making
• Excellent communication and collaboration skills
• Proficiency in marketing automation as well as web analytics tools, such as Google Analytics
• Develop and implement digital marketing strategies that align with the overall marketing and sales goals of the company
• Manage and optimize website content and performance, including SEO, SEM, and PPC campaigns
• Create and manage email marketing campaigns, including segmentation and automation
• Develop and manage social media marketing campaigns across multiple channels, including LinkedIn and Twitter
• Collaborate with cross-functional teams to create content for various marketing initiatives, including whitepapers, case studies, and webinars
• Measure and analyze the effectiveness of campaigns and report on key metrics to stakeholders
• Continuously monitor industry trends and competitor activity to identify opportunities and potential threats to the company's digital marketing efforts
Requirements:
• 4+ years of experience in digital marketing, preferably in a B2B SaaS company
• Experience managing and optimizing website content and performance including SEO, SEM, and PPC campaigns
• Proven track record of developing and executing successful email marketing campaigns
• Experience developing and managing social media marketing campaigns across multiple channels
• Strong analytical skills and experience with data-driven decision-making
• Excellent communication and collaboration skills
• Proficiency in marketing automation as well as web analytics tools, such as Google Analytics
1 page views
Related listings
-
Digital MarketingDigital Marketing ExpertKey responsibilities Social media marketing managers’ responsibilities revolve around organising and running marketing campaigns over social media platforms (such as: Facebook, Twitter, LinkedIn, Instagram, TikTok and Snapchat). Typical responsibilit...2026/11/09
-
Digital MarketingDigital Marketing ExpertKey responsibilities Social media marketing managers’ responsibilities revolve around organising and running marketing campaigns over social media platforms (such as: Facebook, Twitter, LinkedIn, Instagram, TikTok and Snapchat). Typical responsibilit...2026/11/09
-
Digital MarketingDigital Marketing ExpertJob Title: Digital Marketing Expert (5-10 years of company experience Must) Job Description: We are seeking an experienced Digital Marketing Expert to join our team. The successful candidate will create, execute, and monitor digital marketing campaig...2026/11/09