Digital Marketing Manager

Job Title: Digital Marketing Manager (SEO,SMO & SMM) Location: Madhapur, Hyderabad, India Employment Type: Full-Time Experience Level: 5+ Years Note: Candidate must have working experience in IT Services Company Overview: Extended Web AppTech is a leading software development company specialising in cutting-edge software solutions for a diverse range of clients across industries. Our team of skilled developers, designers, and tech enthusiasts is committed to delivering innovative high-quality software products. As we continue to grow, we are seeking a talented and experienced SEO & Digital Marketing Expert to join our dynamic team. Position Overview: As an Digital Marketing Manager (SEO,SMO & SMM), you will play a crucial role in enhancing our online presence, driving organic traffic, and improving our overall digital marketing efforts. Your expertise will be instrumental in ensuring our software products reach their target audience effectively. Responsibilities: • SEO Strategy Development: Develop and execute comprehensive SEO strategies to increase organic search visibility, keyword rankings, and website traffic. • Keyword Research: Conduct in-depth keyword research to identify valuable search terms, trends, and opportunities for content optimization. • On-Page SEO: Optimize website content, meta tags, headers, and internal linking to improve on-page SEO performance. • Off-Page SEO: Manage off-page SEO activities, including link building, outreach, and backlink analysis to enhance domain authority. • Content Marketing: Collaborate with the content team to create and optimize content that aligns with SEO strategies and engages the target audience. • Technical SEO: Identify and resolve technical SEO issues, such as site speed, mobile optimization, and structured data markup. • Competitor Analysis: Conduct competitive analysis to stay informed about industry trends and ensure our strategies remain effective. • PPC Campaigns: Manage and optimize pay-per-click (PPC) campaigns to drive targeted traffic and conversions. • Social Media Marketing: Develop and implement social media marketing strategies to increase brand visibility and engagement on relevant platforms. • Analytics and Reporting: Monitor, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics and SEO software. • Stay Current: Stay up-to-date with industry trends, search engine algorithm updates, and emerging digital marketing technologies. Qualifications: • 5+ years of professional experience in SEO and Digital Marketing Manager (SEO,SMO & SMM). • Proven track record of improving organic search rankings and website traffic. • Strong understanding of SEO best practices, algorithms, and industry trends. • Proficiency in SEO tools such as Moz, SEMrush, Ahrefs, and Google Analytics. • Experience with pay-per-click advertising (Google Ads, Bing Ads, etc.). • Knowledge of social media marketing strategies and platforms. • Excellent analytical and problem-solving skills. • Strong communication and interpersonal skills. • Self-motivated and able to work both independently and in a collaborative team environment. Benefits: • Competitive salary commensurate with experience. • Health insurance. • Flexible work schedule. • Opportunities for professional development and training. • A dynamic and innovative work environment. Join our team at Extended Web AppTech and contribute to our mission of delivering exceptional software solutions to our clients while advancing your career in the dynamic field of SEO and Digital Marketing Manager (SEO,SMO & SMM). How to Apply: • Interested candidates are invited to submit their resume and a cover letter outlining their relevant experience and qualifications to preeti.pahurkar@extwebtech.in. Please include "SEO and Digital Marketing Manager (SEO,SMO & SMM) Application" in the subject line. We look forward to reviewing your application