Digital Marketing Manager

Medix is a tech-driven healthcare management company with bases in over 12 different countries, providing a variety of services to millions of customers spread in over 90 different countries. Through its best-in-class health management services, combining digital health solutions and human touch services, we are disrupting the industry by providing a variety of virtual medical solutions, including medical prevention, personal medical disease navigation / case management, chronic disease management, rehabilitation, mental health management, telehealth and more. Our team is driven by a passion for excellence, creativity, and a commitment to delivering exceptional value to our customers. As we continue to expand and evolve, we are seeking a talented Digital Marketing Manager to join our team and help drive our marketing efforts to new heights. Position Overview: We are looking for a results-oriented Digital Marketing Manager who will play a pivotal role in optimising our digital marketing activities and ensuring successful results. The ideal candidate will have a strong background in digital marketing management and leadership. The Digital Marketing Manager shall be responsible for developing, implementing, and managing online marketing strategies to drive traffic, engagement, and conversions for the company's digital platforms. This role requires a strong understanding of various digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing, and data analytics to achieve business objectives. Main Responsibilities: · Digital Strategy Development: Create and execute comprehensive digital marketing strategies aligned with business goals and target audience. · Online Advertising: Plan and manage online advertising campaigns, including pay-per-click (PPC) advertising, display ads, and remarketing efforts. · SEO and Content Strategy: Optimize website content for search engines (SEO), conduct keyword research, and oversee content creation to improve organic search rankings. · Social Media Management: Manage and grow the company's social media presence on platforms like Facebook, LinkedIn, Instagram, and others. Develop and schedule social media content. · Email Marketing: Develop and execute email marketing campaigns, including list segmentation, content creation, and performance tracking. · Analytics and Reporting: Monitor and analyze digital marketing performance metrics using tools like Google Analytics, website performance using tools like Google Lighthouse. Provide regular reports and insights to improve strategies. · Budget Management: Manage the digital marketing budget, allocate resources effectively, and optimize spending for maximum ROI. · Conversion Optimization: Continuously improve website user experience (UX). · Stay Updated: Stay current with industry trends, emerging technologies, and best practices in digital marketing. Recommend and implement innovative strategies and tools. · HubSpot: Create and execute HubSpot’s marketing and sales Hubs activities, landing pages, forms, workflows, email campaigns, calls-to-action etc. · Ensure Brand Credibility: Ensure all activities and marketing assets are in alignment with Medix’ brand, vision, strategy, and global presence. · Audience Targeting: Have a deep understanding of how to communicate value to people in different age groups and demographics. · Project Management: Manage multifaceted projects and keep various work streams on track. · Business Partners: Work with in-house and outsource suppliers (designers, content writers, digital marketing agencies, etc. · Results Tracking: Track, measure, and communicate results, continually optimize for efficiency and scale. Skills and Personal Qualities: · Proactive, independent, and able to prioritise and meet targets. · Naturally creative and well-organised. A self -starter and ability to work on own. · Highly collaborative spirit. · Ability to translate strategies into execution plans and take them to completion. · Extremely high writing skills in English. Requirements and Qualifications: · Bachelor’s degree in Marketing, Business, or a related field (master’s degree preferred). · Minimum 5 years of proven experience in Digital Marketing. · Strong understanding of digital marketing channels and tools. · Proficiency in Google Analytics, Google Ads, SEO tools, and marketing automation software. · Certifications in digital marketing (e.g., Google Ads, HubSpot) is a plus. · Excellent analytical and problem-solving skills. · Attention to detail, and an ability to deliver on time all the time. · Experience in private health insurance or employee benefits sector is a strong plus. · Ability to work in a fast paced, results driven environment. · Excellent verbal, presentation, and written communication skills. · Ability to identify needs and create solutions/opportunities. Why join us: Medix offers a collaborative and innovative work environment. 1. Competitive salary and benefits package. 2. Opportunities for career growth and professional development. 3. Be part of a dynamic team working toward a common meaningful mission. 4. Make a significant impact on the company’s success. Application Process: If you are a passionate and driven Digital Marketing Manager, looking to take the next step in your career, we encourage you to apply by submitting your resume, a cover letter detailing your relevant experience, and any other supporting documents. Please send your application to careers@medix-india.com. Medix is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Thank you for considering a career with Medix. We look forward to reviewing your application and potentially welcoming you to our team