Digital Marketing Manager

Company Description Digital Skyweb is an India-based digital marketing agency offering website design and development, SEO, social media management, paid search advertising, content writing, outsourcing, conversion rate optimization, and video production services. With over 100+ years of combined experience, our digital marketing solutions provide marketers with better results. Role Description This is a full-time on-site role for a Digital Marketing Manager located in Bhubaneswar. The Digital Marketing Manager will be responsible for developing and executing digital marketing campaigns, managing social media, lead generation, web analytics, and overall marketing strategy. Job description Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns Design, build, and maintain our social media presence Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Instrument conversion points and optimize user funnels Collaborate with agencies and other vendor partners Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. Requirements and skills At least 3 years' experience as a digital marketing manager. Proven working experience in digital marketing Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Experience in optimizing landing pages and user funnels Experience with A/B and multivariate experiments Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) Working knowledge of ad serving tools (e.g., DART, Atlas) Experience in setting up and optimizing Google Adwords campaigns Working knowledge of HTML, CSS, and JavaScript development and constraints Strong analytical skills and data-driven thinking Up-to-date with the latest trends and best practices in online marketing and measurement