Digital Marketing Manager

Job Description:

We are seeking an experienced Digital Marketing Manager to lead our digital marketing efforts in the B2B product space. The ideal candidate should have a proven track record of driving successful digital marketing strategies and managing a team. You will be responsible for developing digital marketing strategies, overseeing budgets, and managing both organic and paid advertising campaigns. In addition, you will be responsible for SEO optimization and managing a cross-functional team that includes digital marketing, branding, content, and graphic design. If you are a dynamic and creative marketing professional with a passion for B2B products, we want to hear from you.

Responsibilities:

1. Digital Marketing Strategy Development:

· Develop and execute comprehensive digital marketing strategies that align with business objectives.

· Identify and leverage opportunities to drive B2B product sales through digital channels.

2. Budget Management for Digital Marketing:

· Create and manage the digital marketing budget, ensuring cost-effective allocation of resources.

· Monitor and report on budget performance, making adjustments as needed.

3. Manage Organic & Inorganic Ads:

· Oversee both organic and paid advertising campaigns across various platforms (e.g., Google Ads, social media).

· Optimize ad campaigns to maximize ROI and reach target audiences.

4. SEO Management & Optimization:

· Lead SEO initiatives to improve search engine rankings, organic traffic, and website visibility.

· Stay current with SEO trends and algorithm updates to ensure best practices are implemented.

5. Team Management:

· Supervise and mentor a team of digital marketing professionals, branding experts, content creators, and graphic designers.

· Collaborate with the team to develop and execute creative marketing campaigns.

· Oversee website development and maintenance projects.

Qualifications:

· Bachelor's degree in any field. A degree in marketing or related field is a plus.

· A digital marketing certification or course completion is an advantage.

· Minimum of 5-10 years of experience in digital marketing with a focus on B2B products.

· Proven experience in team management, with the ability to inspire and lead a diverse group of marketing professionals.

· Strong analytical skills, with the ability to interpret data and make data-driven decisions.

· Excellent communication and interpersonal skills, with the ability to collaborate across departments.

Innovative and creative thinker with a strong understanding of emerging digital marketing trends.

Proficiency with digital marketing tools and platforms.

Results-oriented with a focus on achieving and exceeding KPIs and goals.

If you are a strategic thinker, a dynamic leader, and have a passion for driving B2B product marketing success through digital channels, we encourage you to apply for this exciting opportunity.

Semco Infratech is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees