Digital Marketing Manager
Published date: 2024/01/10
- Location: Chennai, Tamil Nadu, India
Role: Digital Marketing Specialist
Nature of Job: Full-Time
Location: Hybrid/Chennai
Year of Experience: 2 to 5
CTC: 3LPA - 8LPA
The ideal candidate will own the online advertising strategy for the organization by planning and executing digital marketing campaigns for multiple products. This candidate will launch advertisements with a clear focus on ROI & CAC.
Responsibilities:
● Plan, own, and execute a data-driven and customer-centric Paid Advertising Strategy across Guvi’s product lines to execute the goals of the business with the best ROI
● Generate and meet the lead requirements for the sales team across channels such as YouTube, Facebook, Google, Linked In, Quora, and Native Ads. (more platforms are recommended)
● Analyze Competitors and identify new opportunities using tools like SEMRush and optimize the Paid Advertising strategies consistently.
● Develop and evolve advanced targeting and segmentation strategies that deliver truly most valuable campaigns
● Own the business goals across the Marketing Funnel from reducing the Lead Generation cost to optimizing Customer Acquisition Costs
● Measure and report the business-related KPIs to management and agree on the action plans agreed based on data
● Analyze and draw insights from each paid medium and take necessary actions to meet the ROI goals in close coordination with the sales team.
● Work with an enterprising team and contribute to organizational goals via self-driven initiatives.
● Should have worked with a CRM earlier
Qualifications:
● Bachelor's degree in Engineering
● Passionate Brand Builder
● Must have experience in working with YouTube Ads for brand awareness
● 2-4 Years of Experience with business-to-customer social media
● Strong creative and analytical skills
● Work Experience in Edutech Companies will be an added benefit
Nature of Job: Full-Time
Location: Hybrid/Chennai
Year of Experience: 2 to 5
CTC: 3LPA - 8LPA
The ideal candidate will own the online advertising strategy for the organization by planning and executing digital marketing campaigns for multiple products. This candidate will launch advertisements with a clear focus on ROI & CAC.
Responsibilities:
● Plan, own, and execute a data-driven and customer-centric Paid Advertising Strategy across Guvi’s product lines to execute the goals of the business with the best ROI
● Generate and meet the lead requirements for the sales team across channels such as YouTube, Facebook, Google, Linked In, Quora, and Native Ads. (more platforms are recommended)
● Analyze Competitors and identify new opportunities using tools like SEMRush and optimize the Paid Advertising strategies consistently.
● Develop and evolve advanced targeting and segmentation strategies that deliver truly most valuable campaigns
● Own the business goals across the Marketing Funnel from reducing the Lead Generation cost to optimizing Customer Acquisition Costs
● Measure and report the business-related KPIs to management and agree on the action plans agreed based on data
● Analyze and draw insights from each paid medium and take necessary actions to meet the ROI goals in close coordination with the sales team.
● Work with an enterprising team and contribute to organizational goals via self-driven initiatives.
● Should have worked with a CRM earlier
Qualifications:
● Bachelor's degree in Engineering
● Passionate Brand Builder
● Must have experience in working with YouTube Ads for brand awareness
● 2-4 Years of Experience with business-to-customer social media
● Strong creative and analytical skills
● Work Experience in Edutech Companies will be an added benefit
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