Digital Marketing Manager

About Job

We are searching for a highly-creative digital marketing wizard to lead our marketing team. In this

position, you will be responsible for all aspects of our marketing operations. Your central goal is

to help grow our brand’s influence while also increasing brand loyalty and awareness.

Your duties will include planning, implementing, and monitoring our digital marketing campaigns

across all digital networks.

Our ideal candidate is a passionate & experienced marketer with proven success as a creative

and communicative multitasker with exceptional project and time management skills.

● Set up a marketing plan for user growth across multiple digital platforms.

● Lead 360° Digital marketing initiatives.

● Design, build and maintain our social media presence

● Measure and report performance of all digital marketing campaigns, and assess against

goals (ROI and KPIs)

● Plan and manage branding and performance campaigns on display network platforms

like Facebook, Google and LinkedIn for app & web platforms.

● Handle marketing automation platforms such as Clevertap, Moengage, Wigzo

● Provide support for business growth and development through execution of marketing

objectives & policies.

● Identify, experiment & develop new digital channels for user growth.

● Explore new organic channels for lead generation and optimization.

● Analyse content & creative performance for online campaigns and optimise accordingly.

● Perform multiple A/B testing of audience segments, creatives, content, and video assets

to optimise for scale and CPA.

● Work on process improvements in simplifying the digital marketing process to help us to

work better in achieving the company objectives.

● Create a feedback engine basis the performance of individual experiments to optimise

User acquisition strategies & channels.

● Instrument conversion points and optimise user funnels

● Collaborate with agencies and other vendor partners

Requirements

● Minimum 2 years of experience in online marketing.

● Ability to coordinate with multiple stakeholders in achieving objectives.

● Bachelor’s degree in marketing or relevant field.

● Experience in handling Google Analytics, Wigzo, Clevertap / MoEngage, marketing

automation tools, and email marketing platforms.

● Expert in SEO, SEM, ASO, Social media planning, and ORM.

● Up-to-date on the latest trends and technologies in digital marketing.

● Ability to build, train & guide a team.

Job Type: Full-time

Salary: Up to ₹1,400,000.00 per year

Benefits:
• Provident Fund

Schedule:
• Day shift

Supplemental pay types:
• Performance bonus

Ability to commute/relocate:
• Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Required)

Education:
• Bachelor's (Required)

Experience:
• Digital marketing: 5 years (Required)
• total work: 5 years (Required)

Speak with the employer
+91-XXXXXXXXXX