Digital Marketing Manager

Published date: 2024/01/10
  • Location: India
JD- Digital Marketing
Position- Digital Marketing Manager/Sr.
Manager
Location-Connaught Place, Delhi

Responsibilities:
• Developing and implementing comprehensive digital marketing programs across all digital channels including web, SEO/SEM, database marketing, email, social media and display advertising campaigns, in line with brand plans and business priorities.
Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey.

Reviewing and optimizing the design and content of all online assets.

Evaluate important metrics that affect our website traffic, service quotas, and target audience.

Planning and controlling of the digital marketing budget and spend by allocating budgets to different channels.

Using A/B testing to optimize digital marketing performance.

Analyzing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating reports on the digital marketing portfolio.
Working on Search Engine Optimization and app store optimization.

Regularly monitoring user analytics and using these insights to drive strategies to secure downloads and improve customer engagement.

Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders.

Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)

Identify trends and insights and optimize spend and performance based on the insights.

Requirements-Excellent written & verbal communication skills.
A minimum of 3-4 years' experience in a digital marketing or advertising position
In-depth knowledge of various social media platforms, best practices, and website analytics.
Strong project management skills
Creative thinker and problem solver
Experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.

Remuneration :
As per experience and skill set
WEBSITE LINK
Company Name: Mastertrust

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