Digital Marketing Manager
Published date: 2024/01/10
- Location: Gurugram, Haryana, India
• To plan, execute, monitor and optimize paid marketing campaigns on various digital marketing channels to generate quality leads
• You will own and lead on our digital advertising activity at all stages of the funnel across multiple online channels including AdWords, YouTube, and Social Media
• To work with wider teams to ensure digital content and tone voice is on brand ensuring it's optimized for SEO purposes to generate relevant traffic
• To work with our digital agency and regularly reviewing keyword and phrase relevance, ensuring both on and offsite SEO delivers consistent growth in relevant, quality traffic.
• Oversee and provide direction on keyword planning, bid management strategies, and campaign optimization for conversions
• Stay abreast of new tools, trends, and best practices in digital advertising; test and evaluate their efficacy in improving the scale and effectiveness of marketing efforts.
Required Experience and Knowledge
• 23 years of experience in generating leads via Google, Youtube and Facebook ADs
• Experience in setting up Google Ads, Google Analytics and Tag Manager for tracking and monitoring
• Experience in building the SEO engine from the ground up.
• Evidence of designing and implementing SEM, PPC, Social Media campaigns for lead generation
• Experience in InApp measurement and analytical tools like Branch, Clevertap etc.
• You will own and lead on our digital advertising activity at all stages of the funnel across multiple online channels including AdWords, YouTube, and Social Media
• To work with wider teams to ensure digital content and tone voice is on brand ensuring it's optimized for SEO purposes to generate relevant traffic
• To work with our digital agency and regularly reviewing keyword and phrase relevance, ensuring both on and offsite SEO delivers consistent growth in relevant, quality traffic.
• Oversee and provide direction on keyword planning, bid management strategies, and campaign optimization for conversions
• Stay abreast of new tools, trends, and best practices in digital advertising; test and evaluate their efficacy in improving the scale and effectiveness of marketing efforts.
Required Experience and Knowledge
• 23 years of experience in generating leads via Google, Youtube and Facebook ADs
• Experience in setting up Google Ads, Google Analytics and Tag Manager for tracking and monitoring
• Experience in building the SEO engine from the ground up.
• Evidence of designing and implementing SEM, PPC, Social Media campaigns for lead generation
• Experience in InApp measurement and analytical tools like Branch, Clevertap etc.
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