Digital Marketing Manager

About Parangat Technologies:

Parangat Technologies is a group of Dynamic people that works as a network/team and as an offshore company that has made a mark in Web 2.0 Development, Mobile Application Development in a short span of time.

We follow a process-oriented development methodology designed to minimize project risks and development time. We focus on business solutions that fulfill business goals, instead of merely providing technical solutions.

Mobile Applications Development: We can help you have one of the first third-party applications on this revolutionary device. Whether by porting an existing application or developing one from scratch,

Let us help you with developing your Mobile / Web application.

Website http://www.parangat.com

P.S: Did you know, we have been ranked as the LEADER on Software Aggregator Clutch’s Leader’s Matrix. Read here: https://bit.ly/30yDOBE

Responsibilities
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements and skills
• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement