Digital Marketing Manager

Besides managing website handles on Wordpress and Shopify, the candidate will mostly be using organic marketing methods, that includes: ? Data Analysis and Reporting (Digital Marketing) ? Ecommerce Expertise: the candidate must be specially experienced in ecommerce marketing, including knowledge of platforms like Shopify, WooCommerce, or Magento, as well as strategies for driving traffic, optimizing conversions, and increasing sales on ecommerce websites. ? SEO 1. On page optimisation 2. Technical optimisation 3. Competitive Keyword Research 4. Content Proofreading Skills 5. Existing Content Updation Strategies 6. Multiple Search console management i.e., Google, Bing, Yahoo, Duckduckgo primarily. 7. Off Page Optimisation 8. Link Building Strategies 9. Competitor Research 10. Cold email Outreach for link building 11. Web Networking for Link and PR Collaborations 12. Being updated with the latest Search Algorithms. ? Custom code wordpress website management ? Email Marketing 1 Strategies for Leads 2. Nurturing Prospects regularly 3. Scaling Leads and Conversions ? Social Media Marketing 1. Brand Reputation Management 2. Content Uploads and Idea Generation 3. Influencer marketing, Approaching Nurturing and Conversions 4. Networking for collaborations ? Tools Management 1. Google Analytics 2. SEMRush 3. Ahrefs and Semrush 4. Moz 5. Buzzsumo 6. Hootsuite 7. Sprout Social 8. Buffer 9. Mailchimp 10. Klaviyo 11. Shopify 12. WooCommerce 13. Magento 14. Google Ads 15. Facebook Ads 16. Bing Ads 17. Canva 18. Unbounce 19. Hotjar 20. Sumo. ? Fundamental understandings of content marketing. ? Affiliate Marketing Campaigns 1. Networking for collaborations 2. Approaching Blog Website, Industry relevant and Niche experts. 3. Nurturing and Scaling ? PPC and Paid Marketing 1. Google 2. Youtube Ads 3. Facebook Ads 4. Retargeting and Remarketing 5. Audience Tracking 6. Dynamic Ads