Digital Marketing Manager

Responsibilities:
• Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting
• Develop and implement ecommerce strategy in order to improve website performance
• Work with developers to improve website speed
• Working and handling E-commerce platform like Amazon, ETSY etc.
• Work with the marketing team or manage digital marketers in order to improve quality and traffic acquisition
• Re-Platforming website to new CMS, making website mobile capable
• Research market in order to discover new trends and technologies in order to improve website performance
• Analyse various data in order to deliver data driven strategies in order to deliver top performance and achieve kpis
• Oversee or directly manage digital marketing channels across PPC, SEO, Display, affiliates and email marketing and social media
• Develop content calendar and oversee website uploads and landing pages development
• Report on performance

Skills, Knowledge and Experience:
• Minimum 3 years’ experience in a similar role
• Bachelors’ degree in Digital Marketing or related field.
• Knowledge of implementing digital marketing concepts such as PPC, SEO, social media, display and affiliate channels.
• Confidence developing and overseeing retail and eCommerce-focused digital marketing strategies.
• Excellent understanding of UX, web design, customer flow and web analysis.
• Confidence in traffic analysis, reporting tools and optimisation.
• Knowledge of Attribution modelling, website speed optimisation, A/B testing, conversion management, sales journey optimisation, traffic analysis and reporting tools.

Nice to haves:
• Understanding and experience in, UX, Adobe Photoshop, InDesign, Dreamweaver and Google Analytics
• High proficiency in relevant tools, Adobe Photoshop, InDesign, Dreamweaver and Google Analytics.
• Broad experience of attribution modelling, website speed optimisation, A/B testing, conversion management, sales journey optimisation.
• Strong MarTech background, with experience managing marketing and tech teams