Digital Marketing Manager
Published date: 2024/01/10
- Location: Mumbai, Maharashtra, India
JOB DESCRIPTION • Manage AdWords and other paid channels • Set targets and build strategies to help achieve them • Create and test ad copy for operational efficiency • Create and optimize landing pages to increase signups • Develop and implement campaigns to better lead quality and beat the competition • Perform data analysis around web traffic and other key metrics • Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels • Draw meaningful conclusions from campaign data and identify potential opportunities for improvement • Communicate with team members on campaign developments, timelines, and results JOB SKILLS • Relevant Bachelor's degree preferred • Marathi speaking is a must • Proven experience building campaign strategies from scratch • Excellent Excel skills – familiarity with pivot tables and vlookups is a huge bonus • Basic knowledge of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics • Experience working with data
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