Digital Marketing Manager

The ideal candidate will expand the company's brand presence by finding the target audience to distribute marketing content to. You will create and implement the marketing strategy using both offline and online methods to gain new customers. The ideal candidate is both a self-motivated individual and a positive team player.

Responsibilities
• Plan and execute digital marketing campaigns
• Monitor and analyze effectiveness of marketing content
• Develop and manage website content
• Find and target audiences

Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.

Maintaining our social media presence across all digital channels.

Measuring and reporting on the performance of all digital marketing campaigns.

· Create digital marketing campaigns.

· Proper analysis for categories like location/ preference/age group/types.

· Maintain a track record ad runs in relation with start date and end date - continuity of Ad runs.

Experience developing social media strategies, execution, Generating ROI.

Hands-on experience with editing software, including Adobe After Effects, Final Cut Pro X, Avid Media Composer, Light works, and Premier etc.

· Coordinate with sales team to create marketing campaigns

· Experience in SEO tools.

· Proficiency with computers, especially writing programs, such as Google Docs and Microsoft Word, Excel, Outlook, and PowerPoint for management reports and MIS.

· Optimise the business website and social handle to increase online traffic, update the website.

· Ensure consistency in the brand messaging- collateral/ video/ creatives/Graphics.

· Experience in copywriting, content writing and storyboard.

· Good time management skills, including prioritizing, scheduling, and adapting as necessary.

· Creative and artistic skills.
• Ability to translate ideas into complete projects.

Qualifications
• 1+ year of marketing experience
• Content creation skills
• Excellent communication and organizational skills