Digital Marketing Manager

As a digital marketing manager, your responsibility will be to generate quality leads for the business using digital mediums and improve customer experience and engagement across multiple touch points. You will work closely with the founders, sales team and design team to understand the business requirements and constantly adapt the marketing strategies to align with business needs.

Responsibilities
• Planning digital marketing campaigns, including web, SEO/SEM, email, social media
• Growing our social media presence across all digital channels
• Measuring and reporting on the performance of all digital marketing campaigns
• Identifying and coordinating with agencies/vendors for campaign execution
• Collaborate with agencies to create digital assets (landing pages, graphic, video etc) and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels

Requirements and skills
• 6-8 years in digital marketing with 2-3 years in B2B marketing
• 2-3 years in the e-commerce industry is preferred
• Experience in using and setting up CRM dashboards (Zoho is highly preferred)
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and google ad campaigns
• Strong communication and writing skills
• Experience in leading a team
• Expertise in setting up and optimizing Google Adwords campaigns google ads and LinkedIn campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Knowledge of website analytics tools (e.g., Google Analytics 4)
• Strong analytical skills and data-driven thinking

Location: Mumbai

Interested candidates can send their resume on veena@sprinteriors.com