Digital Marketing Manager

₹8L a yearFull–time
About the Company

Fusion Business Solutions (P) Limited (FBSPL) is an ITES and BPM company founded in 2006. We provide business process management and IT service delivery solutions to businesses worldwide in the domains of Insurance, eCommerce, Accounting, Recruitment, and Digital Marketing.

Company Size- 625 employees based in Udaipur, Rajasthan

Role Definition

The Digital Media Manager is responsible for overseeing the formulation of the company's digital media strategy and its implementation. The responsibilities also include hiring and building a competent and effective team of various experts in the field of creative content writers, SEO/SMM specialists, graphic designers, PPC specialists and so on.

Location This is work from office opportunity

Roles and Responsibilities
• Develop and execute digital media strategies including SEO/SEM, marketing database, email, social media and display advertising campaigns that align with the company's overall marketing and communications goals
• Prepare and manage budgets for digital media campaigns and ensure that all campaigns are cost-effective and meet the company's ROI goals
• Design, build and maintain our social media presence via all social media accounts
• Leading and managing a team of digital media specialists, including mentoring and coaching team members to help them reach their full potential
• Prepare accurate reports on the marketing campaigns overall performance
• Coordinate with advertising and media experts to improve marketing results
• Evaluate important metrics that affect company's website traffic, service quotas, and target audience
• Suggest activities for improving the quality of online content
• Track and measure SEO and Google Analytics metrics and provide reports
• Build an inbound marketing plan
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Collaborating with other departments, such as sales and operations development, to ensure that digital media efforts are integrated and aligned with the company's overall strategy

Skills and competencies required
• Bachelor’s degree in marketing or relevant field
• A minimum of 5 years' experience in a digital marketing or advertising position.
• In-depth knowledge of various social media platforms, best practices, and website analytics
• Understanding of HTML, CSS, and JavaScript is preferred
• Highly creative with excellent analytical abilities
• Outstanding communication and interpersonal skills
• Up to date on the latest trends and technologies in digital marketing
• Demonstrated ability to establish key relationships with business leaders

Ability to work against tight deadlines