Digital Marketing Manager

I. Introduction

Manager – Digital Marketing will be responsible for developing and implementing an innovative digital and social media strategy for our organization in order to increase our online presence and strengthen our brand. Our Brand, Marketing & Communications team is looking for an experienced, passionate and creative Digital/ Brand Marketing Manager.

II. Responsibilities
• Track trends and perform competitive analysis whilst monitoring best practices in the market
• Develop, implement, analyze, and iterate cohesive marketing plans to increase brand awareness, consideration, and adoption
• Plan and execute all forms of digital marketing including SEO, Social Media Marketing,Content Marketing and Influencer Marketing
• Plan and execute, within budget, events, promotions and campaigns
• Monitor marketing campaigns across all digital mediums and iteratively improve them by focusing on customer behaviour, usage patterns, spends and other data driven insights
• Generate, edit publish and share engaging content daily (e.g. original text, photos, videos etc.)
• Ensure strong brand building through social networks with relatable campaigns, address feedback, and establish an overall connection with users
• Handle day-to-day communications in both directions on platforms such as LinkedIn, Facebook, Twitter, Instagram, YouTube etc.
• Track, analyze and report on performance on social media platforms
• Communicate with industry professionals and influencers via social media to create a strong network

· Collaborate with other teams, such as Product and Customer Service to ensure brand consistency

III. Profile Requisites

· Bachelor’s degree in any field with a 5+ years’ experience as a Social Media/ Brand Marketing/ Digital Marketing Specialist

· Excellent verbal and written skills with fluency in Hindi & English

· Should have prior knowledge of digital media hacks, trends and KPIs

· Should have experience with digital marketing tools and techniques

· Excellent knowledge of Facebook, LinkedIn, Instagram, and other platforms

· Should be a creative thinker with a strong knack for developing engaging content

· Should have an interest in stock markets and finance

· Should have good knowledge of SEO