Digital Marketing Manager

About The Job:

Role: App Digital Marketer

Experience: 3-6years

Location: Pune (Hybrid WFO)

We are Looking for a Talented App Marketer/SEO person who will create and execute effective acquisition strategies, Implement the SEO strategy, and ASO for our android app, and optimize activities for return on investment and cost efficiency.

Responsibilities:
• Co-ordinate with business, analytics, and products teams to implement strategies
• Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities.
• Manage content strategy for SEO, ASO, and YouTube SEO.
• Own process end-to-end.
• Create and maintain necessary SEO dashboards for regular monitoring of the KPI's
• Monitor and evaluate search results and search performance across the major search channels in order to improve rankings.
• Establish, implement, and measure the effectiveness of mobile app paid advertising initiatives to drive acquisition.
• Creating strategies for generating bold and innovative ideas for growth via paid channels.
• managing advertising campaign execution, creating and optimizing campaigns, analyzing traffic data, and solving problems.

Requirements:
• 3-5 Years of experience in handling SEO, ASO, and YT SEO
• Must have experience in Mobile App Marketing, UAC and app install campaigns on various paid and owned media like Google, Facebook, Apple Search Ads, etc.
• Experience in SEO tools such as Ahref.
• Worked on Google Analytics, search console, Trends, and Keyword Planner.
• At least 2+ years of experience in App Marketing/Digital marketing.
• Good to have problem-solving and analytical skills.
• The data-driven mindset with excellent analytical and problem-solving skills.
• Strong communication skills and a persuasive personality