Digital Marketing Manager

Job Description

The candidate should have a strong grasp of current marketing tools and strategies and should be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

Job Responsibilities:

• Plan and execute SEO/SEM, marketing database and email.

• Design, build and maintain our social media presence.

• Post, manage and optimize online ads on Google, JustDial and other platforms.

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

• Identify trends and insights, and optimize spend and performance based on the insights.

• Brainstorm new and creative growth strategies.

• Plan, execute, and measure experiments and conversion tests.

• Collaborate with internal teams to create landing pages and optimize user experience

Eligibility Criteria

Professional course in Digital Marketing/MBA in Digital Marketing/ Other similar programs

Requirements and skills

• Proven working experience of 2 years in digital marketing

• Demonstrable experience leading and managing SEO/SEM, marketing database, email and social media

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

• Experience in optimizing landing pages and user funnels

• Experience with A/B and multivariate experiments

• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

• Experience in setting up and optimizing Google AdWords campaigns

• Strong analytical skills and data-driven thinking

• Up-to-date with the latest trends and best practices in online marketing and measurement

Qualities
• Problem Solving & Analytical Skills
• Strategic Thinking
• SEO
• Research: Go get that data
• Analysis: Make sense of the data
• Insight: Pull meaning out of the data
• Paid Search SEA
• Finance and Budget savvy
• Critical Thinking

What’s for the Candidate
• Compensation as per industry standards or based on the experience and last CTC
• Paid Leave

About the Organization

HelpNow was started by 3 IITians, driven by first hand experiences of a broken ambulance system in India. Over 15 months of R&D and with inputs from domain experts, HelpNow has built the largest network of private ambulances in Mumbai, leveraged ride-sharing cabs into "MedCabs" and made technological optimizations to truly create the safest ambulance service in India. Currently, they are also operational in Bangalore and Delhi