Digital Marketing Manager

Designation: Digital Marketing & Communications

A Digital Marketing Manager is responsible for developing and implementing strategies, marketing campaigns to promote and maintain luxury brand's products. They manage various channels like social media networks, Google Ads, website content and email marketing to deliver a convincing marketing message to their audience. Perform market research, strategize and create content for marketing campaigns to maximize their effectiveness.

Professional Qualification: Min. requirement Postgraduate/Masters in Media & Mass Communication, Digital Marketing or Fashion Media Communication

Experience: Minimum 4 years

Responsibilities
• Design, build and maintain our social media presence, maintaining our social media presence across all digital channels
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Collaborate with agencies and other vendor partners, plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Responsibility of providing accurate reports of their marketing campaigns to demonstrate the effectiveness of specific campaigns. Measuring and reporting on the performance of all digital marketing campaigns
• Brainstorm new and creative growth strategies, Identify trends and insights, and optimize spend and performance based on the insights

Requirements and skills
• BS/MS degree in marketing or a related field
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Solid knowledge of website analytics.
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement