Digital Marketing Manager

position: Digital Marketing Manager

Job Description:

We are looking for a highly motivated and experienced Digital Marketing Manager to join our startup software product company in India. The ideal candidate will have a proven track record in creating and executing successful digital marketing campaigns, with a focus on driving user acquisition, engagement, and retention.

Key Responsibilities:
• Develop and implement a comprehensive digital marketing strategy to drive user acquisition, engagement, and retention.
• Plan and execute digital marketing campaigns across multiple channels, including email, social media, content marketing, and paid advertising.
• Develop and maintain the company's social media presence, including creating engaging content and managing paid advertising campaigns.
• Measure and report on the performance of all digital marketing campaigns, and adjust strategies as needed to achieve goals.
• Collaborate with cross-functional teams, including product, design and engineering teams, to ensure that digital marketing campaigns are aligned with company objectives.
• Stay up-to-date with the latest digital marketing trends and technologies, and make recommendations for new tools or strategies to improve performance.

Qualifications:
• Bachelor's degree in marketing, communications, or a related field.
• 1-7 years of experience in digital marketing, with a focus on driving user acquisition, engagement, and retention.
• Proven track record of creating and executing successful digital marketing campaigns.
• Experience with marketing automation tools, email marketing, and social media management.
• Strong analytical and data-driven mindset, with the ability to track, measure, and report on campaign performance.
• Excellent communication and project management skills.
• Strong understanding of SEO, SEM and PPC.
• Experience in B2B SaaS marketing is a plus.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• If you are a results-driven digital marketing professional looking to make a real impact in a fast-paced startup environment, we want to hear from you! Apply today to join our team