Digital Marketing Manager

Roles and Responsibility:-

1.Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.

2.Design, build and maintain our social media presence

3.Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

4.Identify trends and insights, and optimize spend and performance based on the insights

5.Brainstorm new and creative growth strategies

6.Plan, execute, and measure experiments and conversion tests

7.Collaborate with internal teams to create landing pages and optimize user experience

8.Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

9.Collaborate with agencies and other vendor partners

10.Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

11.Evaluating important metrics that affect our website traffic, service quotas, and target audience.

12.Manage a team of 6 -10 People

Requirements and skills

5-7 years of experience preferably in financial services industry.

Excellent communication and organizational skills

· MBA degree in marketing or a related field

· Proven working experience in digital marketing

· Specialization in B2B and B2C space

· Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

· Experience in optimizing landing pages and user funnels

· Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)

· Experience in setting up and optimizing Google AdWords campaigns

· Strong analytical skills and data-driven thinking

· Up-to-date with the latest trends and best practices in online marketing and measurement

.In-depth knowledge of various social media platforms, best practices, and website analytics