Digital Marketing Manager

Kennametal Inc. (NYSE: KMT) brings together materials science, technical expertise, innovative thinking and superior customer service to help the world fly, drive, power and build. Our tools, materials and wear-resistant solutions enable customers to run longer, cut faster and machine with greater precision. Kennametal is built for performance, and every day approximately 8,700 employees are helping customers in more than 60 countries stay competitive. Kennametal generated $2.0 billion in revenues in fiscal 2022.

Learn more at Follow @Kennametal: Twitter, Instagram, Facebook, LinkedIn and YouTube.

Job Title: Senior Analyst Digital Marketing

Location: Bangalore

Job Summary

To plan and execute digital marketing and other customer outreach programs for the infrastructure segment of Kennametal, leveraging various channels for brand awareness and lead generation across the key geographies of the company

Key Job Responsibilities
• Work with the brand, digital, sales and marketing teams to execute the digital marketing and other customer outreach strategy for the infrastructure business of Kennametal focusing on India and the Rest of Asia Pacific region.
• Spearhead digital marketing activities across channels – Social Media, Website, e-commerce. Devise and implement strategies for each of the channels considering objectives, outcome and target audience. Develop content plan accordingly after consultation with various internal stakeholders.
• Lead execution of digital campaigns with the objectives of brand awareness, lead generation, Online Reputation Management (ORM) and customer acquisition.
• Manage the company website and optimize traffic through SEO, SEM to increase awareness about the company products in the APAC region and increase leads. Ensure regular UI / UX interventions for maintaining up-to-date content and improving customer acquisition.
• Support in developing the e-commerce platform for the products and continuously evolve for enhanced user experience and transactions.
• Support the execution of a comprehensive social media plan, starting with identification of channels geography wise, mapping target audience, outlaying campaign objectives and spends – balancing organic and inorganic activities. Ensure engaging content in line with Kennametal brand standards.
• Setup and present periodic dashboards capturing metrics to evaluate performance across channels and provide key insights to gauge the effectiveness of various digital activities. Revisit strategies from time to time with necessary approvals to continuously improve digital presence.
• Liaise with external agencies to evolve digital marketing tactics
• Provide an outside-in perspective to the team by tracking emerging trends, changing customer preferences, competition benchmarking etc.
• Support sales team in various customer outreach programs such as trade shows, seminars etc. to facilitate brand awareness and generation
• Support in development of various regional marketing collateral, working in close coordination with agencies and the global Marketing Comms experts

Education, Work Experience, Skills, Certificates
• Graduation with certification in Digital Marketing from a globally recognized institute/organization 8-9 years' experience of working in a similar role with working knowledge of relevant tools like Adwords, Analytics, etc.
• Experience in content development and execution with strong written communication skills at par with global standards
• Knowledge of the latest trends in digital marketing and hands-on experience of working with SEO, SEM, e-commerce platform etc.
• Exposure to data analytics
• Experience of handling customer events
• Strong content creation capabilities

Preferred Areas of Education, Certifications, and Skills:
• Graduation with certification in Digital Marketing from a globally recognized institute/organization
• 8-9 years' experience of working in a similar role with working knowledge of relevant tools like Adwords, Analytics, etc.
• Experience in content development and execution with strong written communication skills at par with global standards
• Knowledge of the latest trends in digital marketing and hands-on experience of working with SEO, SEM, e-commerce platform etc.
• Exposure to data analytics

Required Licenses & Certificates:
• * Certification in digital marketing, google analytics

Equal Opportunity Employer