Digital Marketing Manager

TL;DR:

Join us if you:
• Are passionate about connecting the right audience to the right product.
• Have excellent design thinking abilities and an eye for detail.
• Understand basic PnL
• Question the norm and like the freedom to experiment
• Are an entrepreneur at heart
• Are lazy and use technology to the hilt, to make work easier for you
• Despise monotony.
• Love Startups

Scope Of The Role

You will spearhead all performance led digital campaigns that drive a customer’s journey. Core functions include strategy, automation, analytics, managing all digital media channels and budget mapping against the targets set by the organisation.

Should completely own the digital marketing and paid media space with cutting, innovative hacks.

Responsibilities:
• Plan overall marketing strategy for Pan-India supply and demand
• Devise communication approach for all paid digital channels
• Plan complete customer journey
• Increase the funnel of leads via all channels
• Execute and manage all paid media campaigns directly and liaison with internal and external stakeholders
• Optimize ongoing campaigns with defined CPT ROAS benchmarks
• Manage and improve organic traffic through good SEO work
• Make periodical reviews to teams and internal stakeholders

Requirements:
• Great knowledge of paid media
• Should be well versed in handling Adwords, Facebook, Bing and related biddable media channels/Affiliates/Mobile ads with respect to APPs etc.
• Good knowledge and experience of web analytics tools
• Good knowledge and experience in data management techniques and effective utilisation of the same on campaigns.
• Good knowledge of managing display campaigns on GDN and other independent ad networks (both auction and reserved)
• Should be well aware of industry rate benchmarks etc.
• Good knowledge of Attribution models across digital media and paid media channels.
• Should come up with creative marketing ideas on ongoing basis
• Should be updated with the latest trends, technologies, beta products and advancements from the industry and implement best practices for the brands