Digital Marketing Manager

ResponsibilitiesPlan and execute all digital marketing, including SEO, SEM, marketing database, email, social media and display advertising campaigns.

Design, build and maintain our social media presenceMeasure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strategiesPlan, execute, and measure experiments and conversion testsCollaborate with internal teams to create landing pages and optimize user experienceUtilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpointsInstrument conversion points and optimize user funnelsCollaborate with other vendor partnersEvaluate emerging technologies.
Provide thought leadership and perspective for adoption where appropriateRequirements and skillsProven working experience of at least 3 years in digital marketingExp of min 3 years in SEO is mandatory Demonstrable experience leading and managing SEO, SEM, marketing database, email, social media and/or display advertising campaignsHighly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivateExperience in optimizing landing pages and user funnelsExperience with A/B and multivariate experimentsSolid knowledge of website analytics tools (e.g., Google Analytics)Working knowledge of ad serving toolsExperience in setting up and optimizing Google Adwords campaignsWorking knowledge of HTML, CSS, and JavaScript development and constraintsStrong analytical skills and data-driven thinkingUp-to-date with the latest trends and best practices in online marketing and measurement