Digital Marketing Manager

Organization Description: Jaipur Rugs is a social enterprise that connects rural craftsmanship with global markets through its luxurious handmade carpets. It is a family run business that offers an exclusive range of hand-knotted and hand-woven rugs made using 2500 years old traditional art form. The founder, Mr. Nand Kishore Chaudhary created a unique business model, which provides livelihood to the artisans at their doorstep. This changed the standard practice of involving middlemen to work with artisanal communities. The company currently has a network of over 40,000 artisans spread across 600 rural Indian villages in five states of India. It has an end-to-end business model, right from sourcing of wool to exporting a finished handmade rug.

The modern and eclectic collection of rugs, made using the finest wool and silk, has won numerous global awards and is currently exported to more than 45 countries with the US sales arm, Jaipur Living, Inc. located in Georgia Atlanta.

Position- Sr. Digital Marketing Manager

Job Description: The specific responsibilities of the position holder will be (though not restricted to) the following:
• Analysing business performance and marketing channels on a daily, weekly, monthly, quarterly and yearly basis across all consumer touchpoints. Use this data insight and analysis to make quick and sound decisions to optimize performance, across every country.
• Drive global strategy and execution of top-of-funnel campaigns aimed at new customer acquisition
• Be fully accountable for achieving set KPIs: Website traffic & store traffic, new customer acquisition, ROAS, CPA within budget
• Create the retention strategy across all markets across CRM and SMS. Guide the execution, analysis and regular reporting, owned by the CRM Manager
• Manage and update the marketing calendar across all marketing channels and activity.
• Produce marketing overview pre launch and marketing wrap-up reports post campaign, sharing insight, visibility and learnings to the wider company
• Manage consistency of brand tone of voice across all communications and sales channel

Requirements -
• 5-10 years of Experience in Digital Marketing
• Brand Marketing experience preferable, but expertise will be in Digital Marketing
• Leadership experience across a range of management
• Track record of exceptional results across all levels of the marketing funnel
• Comprehensive understanding and hands-on experience in all digital marketing channels (Google Shopping, Google Search, Paid Social, Display, Programmatic, Affiliate Marketing and SEO)
• Experience in managing a digital marketing team in a B2C context, ideally in Home, fashion or lifestyle
• Proven analytical and quantitative skills including a strong understanding of online marketing metrics
• A genuine enthusiasm for digital marketing, web technology and advancing technology
• Knowledge of Salesforce Marketing Cloud will be added advantage
• Excellent communication, collaboration, and people management skills.
• Driven, self-motivated, organised, and excited about what we can achieve together.

Desired Background -
• Must have empathy, love and compassion as integral part of his/her self - then only the person will be able to lead the presented portfolio in its entirety.
• A firm believer and practitioner of organizational philosophy, values and culture so as to imbibe that in his/her day to day interaction with the customers