Digital Marketing Manager
Published date: 2026/11/09
- Location: Pune, Maharashtra, India
Job Description of Digital marketing manager
The objective of digital marketing is to develop strong and innovative strategies to promote the business brand, products, and services. A digital marketing professional is expected to effectively use all marketing tools and techniques like PPC, SEO,SEM, email, social media, and display advertising. A typical digital marketing job description will cover all the above aspects, and more: Identify trends and insights
1. Experience of 4-5 years and above in planning and executing effective digital marketing initiatives for growth through organic and in-organic channels.
2. Experience in online reputation management, sentiment analysis, and managing effective employer branding initiatives with a data-driven approach.
3. Specializing in employer branding and developing campaigns that garner high engagement * Experience with conducting a full SEO site audit and pulling impactful recommendations from it, presented in a digestible format.
4. Experience with website analysis using SEO tools like Moz, Ahrefs, SEMRush, Similarweb, Screaming Frog, Google Analytics, Google Search Console, and Google Keywords Planner (crawlers, analytics platforms, CMS, Data Studio, Big Query, etc.).
5. Experience in handling Social Media campaigns both organic and inorganic for various platforms (LinkedIn, Facebook, Instagram, Twitter, etc.).
6. Experience in running Brand Awareness and PPC campaigns with proven results.
7. Experience with performance marketing is a plus * Have a knack for content & design to be able to suggest optimizations for both to drive improved engagement.
8. Ability to tailor content as per audience demographics across social media channels (LinkedIn | Facebook | Instagram | Twitter) for both organic and digital advertising campaigns.
9. Ability to proactively collaborate with cross-functional teams to drive the success of campaigns.
10. Ability to be highly organized and bring in process maturity for operational efficiency
Excellent attention to detail and ability to multi-task.
11. Excellent English speaking and writing skills, and should be able to bring in a narrative storytelling approach, by effective copywriting
12.Allocate marketing investments
13. Plan and direct marketing campaigns
14. Manage an organization's website and maintain it, keeping best practices in mind
15. Optimize content for the website and social media platforms
16.Track the website traffic flow
17. Implement and analyze performance metrics
18. Provide internal reports on a regular basis
19. Track the lead management and MIS
20. Experience in Facebook/ Instagram campaigns.
21. Experience in Google ads campaigns.
22. Improve search engine ranking through on-page and off-page SEO activities.
23. Good knowledge of A/B testing & verified result-oriented audience targeting.
24. 2-3 years of experience working in the relevant field
Job Types: Full-time, Regular / Permanent
10. Ability to be highly organized and bring in process maturity for operational efficiency
Excellent attention to detail and ability to multi-task.
11. Excellent English speaking and writing skills, and should be able to bring in a narrative storytelling approach, by effective copywriting
Allocate marketing investments
12.Plan and direct marketing campaigns Manage an organization's
The objective of digital marketing is to develop strong and innovative strategies to promote the business brand, products, and services. A digital marketing professional is expected to effectively use all marketing tools and techniques like PPC, SEO,SEM, email, social media, and display advertising. A typical digital marketing job description will cover all the above aspects, and more: Identify trends and insights
1. Experience of 4-5 years and above in planning and executing effective digital marketing initiatives for growth through organic and in-organic channels.
2. Experience in online reputation management, sentiment analysis, and managing effective employer branding initiatives with a data-driven approach.
3. Specializing in employer branding and developing campaigns that garner high engagement * Experience with conducting a full SEO site audit and pulling impactful recommendations from it, presented in a digestible format.
4. Experience with website analysis using SEO tools like Moz, Ahrefs, SEMRush, Similarweb, Screaming Frog, Google Analytics, Google Search Console, and Google Keywords Planner (crawlers, analytics platforms, CMS, Data Studio, Big Query, etc.).
5. Experience in handling Social Media campaigns both organic and inorganic for various platforms (LinkedIn, Facebook, Instagram, Twitter, etc.).
6. Experience in running Brand Awareness and PPC campaigns with proven results.
7. Experience with performance marketing is a plus * Have a knack for content & design to be able to suggest optimizations for both to drive improved engagement.
8. Ability to tailor content as per audience demographics across social media channels (LinkedIn | Facebook | Instagram | Twitter) for both organic and digital advertising campaigns.
9. Ability to proactively collaborate with cross-functional teams to drive the success of campaigns.
10. Ability to be highly organized and bring in process maturity for operational efficiency
Excellent attention to detail and ability to multi-task.
11. Excellent English speaking and writing skills, and should be able to bring in a narrative storytelling approach, by effective copywriting
12.Allocate marketing investments
13. Plan and direct marketing campaigns
14. Manage an organization's website and maintain it, keeping best practices in mind
15. Optimize content for the website and social media platforms
16.Track the website traffic flow
17. Implement and analyze performance metrics
18. Provide internal reports on a regular basis
19. Track the lead management and MIS
20. Experience in Facebook/ Instagram campaigns.
21. Experience in Google ads campaigns.
22. Improve search engine ranking through on-page and off-page SEO activities.
23. Good knowledge of A/B testing & verified result-oriented audience targeting.
24. 2-3 years of experience working in the relevant field
Job Types: Full-time, Regular / Permanent
10. Ability to be highly organized and bring in process maturity for operational efficiency
Excellent attention to detail and ability to multi-task.
11. Excellent English speaking and writing skills, and should be able to bring in a narrative storytelling approach, by effective copywriting
Allocate marketing investments
12.Plan and direct marketing campaigns Manage an organization's
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