Digital Marketing Manager
Published date: 2026/11/09
- Location: New Delhi, Delhi, India
The Loom, (www.theloom.in), an e-commerce website looking for an experienced Digital Marketing Manager with expertise in PPC Google Adwords, Meta Ads, and eCommerce marketing to join our team and manage all aspects of digital marketing campaigns.
Responsibilities
1. Plans and executes all web, SEM, database marketing, PLA, and display advertising campaigns on the basis of CPA, ROAS
2. Identifies trends and insights, and optimizes spend and performance based on the insights.
3. Plans, executes, and measures experiments and conversion tests.
4. Collaborates with internal teams to create landing pages and optimize user experience.
5. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels, customer touchpoints and funnels
6. Identifies critical conversion points and drop off points and optimizes user funnels
7. Experience with A / B and multivariate experiments
8. Experience in optimizing landing pages and user funnels
9. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
10.Identify trends and insights, and optimize spend and performance based on the insights
11.Responsible for measuring the deliverables for each and every Campaigns in terms TG, ROAS, CPA, CTR, Funnels, Impression, Keywords.
12.Tracking and Reporting MATRIX should be intense and CALL to ACTION.
Required Candidate profile
1. Optimize Budget, CPA & ROAS
2. Hands on experience on Facebook Business Manager & Google Adword is required
3. Having a good sound knowledge into PPC
4. Proven working experience into Ecommerce and PPC of 4+ years
5. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
6. Strong analytical skills and data-driven thinking
7. Up-to-date with the latest trends and best practices in PPC and measurement.
8. Drive omnichannel, retention initiatives to reduce overall churn and increase LTV of the customers
9. In-depth, hands-on experience in Facebook Marketing and Google Adwords.
10. Candidates with e commerce marekting experience are preffered.
PPC - Facebook /Google Adword
Experience - Ecommerce & 4+ Years ( PPC only
Responsibilities
1. Plans and executes all web, SEM, database marketing, PLA, and display advertising campaigns on the basis of CPA, ROAS
2. Identifies trends and insights, and optimizes spend and performance based on the insights.
3. Plans, executes, and measures experiments and conversion tests.
4. Collaborates with internal teams to create landing pages and optimize user experience.
5. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels, customer touchpoints and funnels
6. Identifies critical conversion points and drop off points and optimizes user funnels
7. Experience with A / B and multivariate experiments
8. Experience in optimizing landing pages and user funnels
9. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
10.Identify trends and insights, and optimize spend and performance based on the insights
11.Responsible for measuring the deliverables for each and every Campaigns in terms TG, ROAS, CPA, CTR, Funnels, Impression, Keywords.
12.Tracking and Reporting MATRIX should be intense and CALL to ACTION.
Required Candidate profile
1. Optimize Budget, CPA & ROAS
2. Hands on experience on Facebook Business Manager & Google Adword is required
3. Having a good sound knowledge into PPC
4. Proven working experience into Ecommerce and PPC of 4+ years
5. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
6. Strong analytical skills and data-driven thinking
7. Up-to-date with the latest trends and best practices in PPC and measurement.
8. Drive omnichannel, retention initiatives to reduce overall churn and increase LTV of the customers
9. In-depth, hands-on experience in Facebook Marketing and Google Adwords.
10. Candidates with e commerce marekting experience are preffered.
PPC - Facebook /Google Adword
Experience - Ecommerce & 4+ Years ( PPC only
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