Digital Marketing Manager

Job description
Facebook Ads Specialist
Butt-Chique | Digital Marketing Specialist | Facebook and Google ads

The ideal candidate will have a passion for all things marketing and operations. We're looking to hire innovative and dedicated professionals in Marketing Operations to be a part of our
Digital Marketing team.

Responsibilities:
1. You will be responsible for end-to-end media planning & execution on Facebook (which includes running lead gen, awareness, traffic, revenue generation campaigns)
2. Ownership of the brand's digital growth strategy for its D2C website to increase ROI
3. Planning and executing PPC campaigns on Facebook
4. Analyzing data on ad spends, revenue, and user/customer behaviour with the help of varied tools
5. Recommend and execute experiments to improve learnings across marketing creatives and communication
6. Should understand what kind of creatives and copies work for best conversions
7. Should have proven experience in setting up and using custom/lookalike audience
8. Coming up with automations

Requirements:
1. 3+ years of experience in running Facebook Ads.
2. 2+ years exp in running conversion campaigns
3. 2+ years of experience in Google Analytics (GA4 & UA)
4. Ideally experienced in both B2B and B2C environments
5. A creative mindset, contributing new ideas and able to interpret situations to overcome challenges

Skills:
Facebook ad network basic knowledge
Funnel Path Analysis
Google Analytics basic knowledge
Conversion tracking
Purchase Conversion tracking
Dealing with policy violation
Content creation & Email writing
Ability to manage multiple brands
Proficiency in MS Excel and Powerpoint
Ability to think and work strategically, but also execute as an individual contributor