Digital Marketing Manager

Main Responsibilities of a Digital Marketing Manager

Your responsibilities will include:

- Developing and implementing comprehensive digital marketing programs across all digital channels including web, SEO/SEM, database marketing, email, social media and display advertising campaigns, in line with brand plans and business priorities

- Work with content marketing and design teams to create suitable content for each stage of a customer’s digital journey

- Reviewing and optimizing the design and content of all online assets including the company website and social media pages

- Planning and controlling the digital marketing budget and spending by allocating budgets to different channels

- Using A/B testing to optimize digital marketing performance

- Analyzing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio

- Working on Search Engine Optimization and app store optimization

- Regularly monitor user analytics and use these insights to drive strategies to secure downloads and improve customer engagement

- Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders

Key Requirements

You should have prior experience in a similar role.

You should have a good knowledge of various aspects of digital marketing including SEO, social media marketing, email marketing, marketing automation, and digital marketing analytics tools such as Google Analytics and Tableau.

You should have excellent written & verbal communication skills.
• You must be a creative thinker and problem solver