Digital Marketing Manager

Role: Digital Marketing Manager / PPC Specialist

Location – Hyderabad

Experience: 2-4years

Salary: 30,000 – 40,000 per month

Job Type: Full Time

Kindly Note - This is work from Office only & Not Remotely.

We are looking for a Digital marketing specialist and PPC (Pay Per Click) Expert to run PPC campaigns and monitor paid search budgets. In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)

Responsibilities

· Participate in forming effective paid search strategies

· Launch and optimize various PPC campaigns

· Oversee accounts on search platforms (e.g. Google Ad Words, Bing)

· Be involved in keyword selection and audience targeting

· Monitor budget and adjust bids to gain better ROI

· Track KPIs to assess performance and pinpoint issues

· Produce reports for management (e.g. dashboards)

· Write attractive and concise copy for adverts

· Suggest and develop new campaigns across multiple channels

· Maintain partnerships with PPC ad platforms and vendors

· Find ways to reduce risk of click fraud

· Keep abreast of PPC and SEM trends

Experience in Team leading and client managing

Requirements

· Proven experience as a PPC Specialist or Digital Marketing Manager

· Experience in data analysis and reporting

· Knowledge of SEO and SEM digital marketing concepts and Agency experience must.

· Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred

· Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)

· Understanding of HTML and XML is a plus

· Proficient in MS Office (particularly Excel)

· Excellent communication skills

· Analytical thinking with strong math skills

Experience in Team leading and client managing

· Any degree from a recognized university in Marketing, Digital Media or a related field; AdWords certification is a plus