Digital Marketing Manage

At Fabritual India, we celebrate India and its heritage. Our vision is to provide customers with hand-crafted organic products which help support and encourage good craftsmanship locally as well as globally. We have been manufacturing sustainable clothing for the local markets since 1998 and now after 20+ years, we at Fabritual, aim to thrive globally. Our range of clothing is inspired by nature and all things earthy.

Selected day-to-day responsibilities of the Digital Marketing Manager include:

1) Design and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns

2) Design, build, and maintain our social media presence

3) Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

4) Identify trends and insights, and optimize spend and performance based on the insights

5) Brainstorm new and creative growth strategies

6) Plan, execute, and measure experiments and conversion tests

7) Collaborate with internal teams to create landing pages and optimize the user experience

8) Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints

9) Instrument conversion points and optimize user funnels

10) Collaborate with agencies and other vendor partners

11) Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Digital Marketing Manager Requirements:

1) Bachelor’s degree in marketing or a relevant field.

2) A minimum of 5 years experience in a digital marketing or advertising position.

3) In-depth knowledge of various social media platforms, best practices, and website analytics.

4) Solid understanding of E-commerce platforms like Amazon Marketplace, Etsy, eBay etc.

5) Highly creative with excellent analytical abilities.

6) Outstanding communication and interpersonal skills.

7) Up-to-date on the latest trends and technologies in digital marketing