Digital Marketing Lead

Company Description aBet Group of Companies is an organization that holds honesty, integrity, and customer-centricity close to its core values. Our product offerings include a diverse range of smart and unique solutions like Kiosks, Logistics & e-Commerce, LPG products and solutions, and Human Resource Solutions. We prioritize client relationships, and our services are designed to deliver exceptional value to our esteemed clientele. Our mission is to proactively respond and adapt, optimizing their investments and quality of service they receive. Role Description We are seeking a talented and experienced Digital Marketing Lead with proven experience in digital marketing with a focus on website management, design, and social media to join our innovative team. As a Digital Marketing Lead, you will play a pivotal role in enhancing our online presence, driving brand visibility, and creating compelling marketing collateral. Job Title: Digital Marketing Lead Responsibilities: Website Management: • Oversee the development and maintenance of the company website. • Implement SEO strategies to optimize website performance. Design and Catalogue Creation: • Develop eye-catching product designs and catalogues. • Ensure consistency in branding across all design materials. Social Media Management: • Curate engaging content for various social media platforms. • Execute social media campaigns to increase brand awareness. Creative Company Branding: • Contribute to the development and evolution of the company's brand identity. • Collaborate with cross-functional teams to ensure brand consistency. Additional Tasks: • Stay updated on industry trends and implement best practices. • Analyze digital marketing metrics and adjust strategies as needed. Qualifications • Bachelor's degree in Marketing, Business, Advertising, or equivalent experience. • Minimum of 5 years of experience in a digital marketing role. • Experience in managing end-to-end digital marketing campaigns. • Working knowledge of various digital marketing channels such as SEO, PPC, Display Ads, Social Advertising, Email Marketing, etc. • Ability to analyze data, measure performance, and identify areas to optimize campaign performance. • Experience in branding and design. • Excellent communication, interpersonal, and presentation skills, including the ability to work well in a team environment. • Strong project management and organizational skills. • Ability to work independently and multitask in a fast-paced environment. • Experience with web analytics tools such as Google Analytics. • Experience working with a range of CMS and Marketing Automation tools. • Knowledge of HTML, CSS, JavaScript, and UX design principles. Working Hours: 10:00 AM - 7:00 PM, Monday - Saturday