Digital Marketing Lead

• Digital marketing campaigns
• Reviewing end-to-end PPC strategy and execution
• Managing the marketing team
• Set quarterly brand budgets, and supervise projects, budgets and timelines.
• Improve lead generation and conversion Budget planning and implementation schedules to achieve revenue goals
• Help streamline digital ads (Facebook, Google, Snapchat)
• Devise and implement a email marketing strategy for newsletters and promos
• Identify trends and insights to optimize spend and maximize ROI
• Experience with different marketplaces is not required but preferred
• Data collection and analysis
• Measure and provide internal reports on the performance of all digital marketing campaigns by assessing against goals (ROI and KPIs)
• Establish data collection mechanisms + processes, allowing quick feedback loops for various cross functional teams
• Measure and improve site traffic Monitor competitor activity and keep an eye out for trends A little bit of everything
• Manage and optimize for on-page and off-page SEO
• Design a strategy for PR and backlink opportunities
• Design and develop different messaging strategies for key stakeholders
• Identify and evaluate new digital technologies and web analytics tools
• Perform A/B Tests and other multivariate experiments & measure the performance of CTAs to improve lead generation and conversion rates consistently
• Defining the MyMuse brand voice, as it relates to our digital/social communication as well as our physical products and experience.
• Develop innovative marketing campaigns that help tell meaningful stories, connect to customers, and drive awareness.
• Work with internal and external teams to produce and execute larger promotional and editorial campaigns, and deliver long-term brand partnerships and collaborations (example: offline events, co-branded products, digital collaborations with other brands, video-based campaigns)

Requirements:
• A curious, hungry and multifaceted individual who is eager to grow the MyMuse brand with our talented creative team.
• You'll have a unique opportunity to gain hands-on experience and build one of the leading D2C brands of India.
• Here are some skills we'd want you to have:
• 2-3 years of experience in digital marketing
• An enthusiasm for consumer brands and entrepreneurship
• A love of branding, marketing, and creating compelling brand campaigns
• Strong verbal and written communication skills
• The ability to manage a team of 4-6 people, while directly translating founder vision