Digital Marketing Lead

Digital Marketing Lead

5-10 years’ experience

Understanding / should have managed the complete Digital Marketing suite in a B2B technology company (Social Media, Search Engine Optimization, Social Listening, Email Marketing, Influencer Marketing, PPC, Display, Website Performance Optimization etc) An understanding of how Digital integrates with the overall Marketing strategy and helps with Brand Identity, Engagement all the way to Lead Generation

Key Responsibilities:

Social Media Management and Social Listening

· Conceptualize and execute social media campaigns aligned with the Brand positioning, that resonates with audiences

· Drive organic growth for the brand on social and increase contribution of social to overall website traffic

· Work with internal teams on content and conversion to digital formats like Videos, Infographics

· Understanding of current trends and competition analysis

· Understanding of social media listening techniques and tools, ORM experience will be key

Website Performance Optimization and SEO

· Fully up to speed with On Page & Off page optimization techniques to strategize and set goals, hands-on capability to execute on the plan

· Understanding of Google Analytics, heatmaps, keyword tools etc for website traffic management – needs to plan and improve page views, traffic by studying the data of visitors. Identify and work on sources of traffic – to ensure a consistent healthy flow of organic traffic and social referrals

· Experience working on such tools and on Wordpress CMS

· Campaign management skills including overall campaign launch, landing pages, A/B testing

Agency Management

Should have managed Digital Marketing agencies in the past, should have experience in day-to-day tracking of metrics, using the data to improve/alter campaigns, use current trends and best practices to continuously enhance performance

Lead Nurturing

· Should have an understanding of lead nurturing campaigns run on email /CRM/Marketing automation tools

· Ability to run If-Then campaigns, manage lead scoring and prepare SQLs

Requirements

· Comfortable working both at the strategic level and diving deep into implementation as needed (managing day to day campaigns, analyzing data, using insights to optimize campaigns).

· Ability to operate independently and be an effective problem-solver

· A blend of experience in Digital, Content, Creative for effective campaign management

· Deep understanding of marketing tools and current trends

· Ability to multi-task and work in a fast paced environment