Digital Marketing Head

We are looking to hire a Performance Marketing Manager to lead the planning, implementation, optimization, and reporting of performance marketing initiatives to help drive traffic to Freecultr's e-commerce website and maximize ROI across Social channels (Organic and Paid).

Prior experience working with an e-commerce platform, or a D2C Brand would be preferred

The ideal candidate will serve as the digital thought leader, helping to identify trends, evolving best practices, and new technologies/tools for all digital efforts that drive engagement and ROI.

Responsibilities
• Responsible for the 360-degree digital aspect of digital business
• Demonstrate superior technical expertise and organizational capabilities in project and campaign management.
• Keep a track of the performances in all the marketing areas and thus discover any hindrances to strategies.
• Closely work with the strategy and product teams to be at a similar pace to improve marketing and campaign performance.
• Drive campaigns from planning to execution and beyond to meet key performance metrics.
• To get new customers and ensure customer retention for continuous growth
• Constantly optimize marketing activities to improve return on investment.
• Allocate budgets and analyze and recommend modifications to ad spends
• Manage, optimize, and improve the performance of Paid Search, Paid Social, Display, Retargeting, SEO, and Affiliate activity for company-owned D2C platforms/assets.

The Ideal Fit
• Strong attention to detail, problem-solver, and independent performer.
• Skills in search platforms including In all paid channels - FB/Insta/YT marketing, Google AdWords, etc.
• Should know how to scale a brand and should have managed large budgets previously indirect capacity.
• A dynamic, results-oriented problem solver
• Experience in transforming a strategy and vision into an actionable plan

What's On Offer
• Lead the performance marketing for a D2C brand
• To be a front runner to make the brand a success
Skills:- Digital Marketing, Social Media Marketing (SMM), Marketing Strategy and Search Engine Optimization (SEO