Digital marketing head

Description:

Responsibility

•Analysing business performance and marketing channels on a daily, weekly, monthly, quarterly, and yearly basis across all consumer touchpoints. Use this data insight and analysis to make quick and sound decisions to optimize performance, across every country.

•Drive global strategy and execution of top of funnel campaigns aimed at new customer acquisition

•Be fully accountable for achieving set KPIs: Website traffic & store traffic, new customer acquisition, ROAS, CPA within budget

•Create the retention strategy across all markets across CRM and SMS. Guide the execution, analysis, and regular reporting, owned by the CRM Manager

•Manage and update the marketing calendar across all marketing channels and activities.

•Produce marketing overview pre-launch and marketing wrap-up reports post-campaign, sharing insight, visibility, and learnings to the wider company

•Manage consistency of brand tone of voice across all communications and sales channel

Requirements

•Experience in Digital Marketing

•Brand Marketing experience preferable, but expertise will be in Digital Marketing

•Leadership experience across a range of management

•Track record of exceptional results across all levels of the marketing funnel

•Comprehensive understanding and hands-on experience in all digital marketing channels (Google Shopping, Google Search, Paid Social, Display, Programmatic, Affiliate Marketing and SEO)

•Experience in managing a digital marketing team in a B2C context, ideally in Home, fashion, or lifestyle

•Proven analytical and quantitative skills including a strong understanding of online marketing metrics

•A genuine enthusiasm for digital marketing, web technology, and advancing technology

•Knowledge of Salesforce Marketing Cloud will be added advantage

•Excellent communication, collaboration, and people management skills.

•Driven, self-motivated, organized, and excited about what we can achieve together.

Criteria

•Experience in retail or eCommerce is necessary. Experience with consumer good brand with be added advantage

•Top B School (IIM, IMT, ISB, or other