Digital Marketing Head

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Digital Marketing Head
E
Engineers Academy
Jaipur, Rajasthan
Apply on LinkedIn
3 hours ago₹1.8L–₹3.36L a yearFull–time
Engineers Academy is true synonym of success in ESE, GATE, PSUs, SSC-JE and State-AE/JE technical examinations. A decade has passed since Engineers Academy was established with a mission that students of EA should lead the list of successful candidates in technical exams. Engineers Academy emerged as a pioneer in the ESE, GATE, AE/JE and PSUs exam preparation, setting up new benchmarks year over year. Engineers Academy is not just a coaching institute but a mentor that motivates &directs every engineering graduate to their dream destination.

The Role

You Will Be Responsible For
• Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
• Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey.
• Reviewing and optimising the design and content of all online assets including the company website and social media pages.
• Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
• Using A/B testing to optimise digital marketing performance.
• Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
• Working closely with the business to create an effective content marketing strategy and editorial plan in line with business objectives.
• Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales and customer retention.
• Developing and managing the editorial calendar to ensure deadlines are met.
• Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.
• Managing relationships with external marketing agencies.
• Ensuring consistency of brand voice, style and tone across all content.
• Driving performance marketing via Facebook Ads, Google Ads, Media Buying and SEO / SEM.
• Designing and developing strong employer branding strategy.
• Partnering with various internal and external stakeholders to promote and communicate the employee value proposition (EVP) and help position the company as an employer of choice.
• Building campaigns to support recruitment and drive talent attraction and engagement across multiple channels.
• Analysing and interpreting metrics to measurethe success of employer branding initiatives.

Ideal Profile

Requirements
• You have at least 1 year experience, ideally within a Digital Marketing or Content Management role.
• You have the ability to develop engaging content for a wide range of audiences.
• You are a creative marketing professional, preferably with a strong content creation and writing background.
• Experience within Employer Branding and Performance marketing would be a strong advantage.
• You are highly goal driven and work well in fast paced environments
• You are a strong team player who can manage multiple stakeholders
• You are adaptable and thrive in changing environments

What's on Offer?
• Opportunity within a company with a solid track record of performance
• Strong opportunities to progress your career
• Attractive Salary & Benefits