Digital Marketing Executive (SEO,SCM)

Tips: Provide a summary of the role, what success in the position looks like, and how this role fits into the organization overall.

Responsibilities

· Creating impactful advertising campaign briefs with article writing.

• Creating, monitoring, optimizing, and reporting paid advertising campaigns.

• Utilizing industry tools to perform campaign and competitor research

• Discusses possible changes that need to be made in terms of design, price, display of products on the website, promotion etc. in light of market research

• Planning, creating, and implementing a wide range of email campaigns

• Creating and maintaining contact lists and audience segmentation

• SEM, social media, Email, Mobile, Display)

• Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software

• Manage the creation of relevant and engaging digital content for publishing onto various digital platforms

• Manage social media marketing campaigns

• Manage digital advertising campaigns (SEM, Display, Social, Programmatic)

• On page and Off page SEO

• Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions

• Analyse digital marketing analytics reports and share insights with the team to develop optimization plans

• Media Planning and budget allocation to each medium.

• Discuss business methods, products or services that target customer groups with the director and identifies marketing requirements to increase revenue.

· Perform quantitative and qualitative market research methodology and presents results to the team.

• Undertaking relevant research and evaluation to help inform the overall marketing planning process