Digital Marketing Executive - Peepal Essentials

The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. This candidate will launch advertisements and create content to increase brand awareness. This candidate will have previous marketing experience and be able to monitor the company's social media presence.

Responsibilities of Digital Marketing Executive
• Assist the team in suggesting and implementation of overall digital marketing strategy
• Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
• Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
• Manage social media marketing campaigns
• Plan and monitor the company presence on social media (Twitter, Facebook etc.)
• Manage digital advertising campaigns (SEM, Display, Social, Programmatic) to increase company and brand awareness
• Manage SEO campaigns (keyword, image optimization etc.)
• Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
• Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
• Conduct and manage listing campaigns on various e-commerce platforms
• Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
• Qualifications
• Bachelor's degree in Marketing or related field
• Excellent understanding of digital marketing concepts
• Experience with business to customer social media and content generation
• Strong creative and analytical skills