Digital Marketing Executive (CW/SEO/SM)

As a Digital Marketing executive, you will work towards growing and optimizing our digital presence organically. The ideal candidate cares about making a business impact, is an expert in on-page and off-page SEO, and has successfully used Content Marketing and Social Media especially LinkedIn as an organic growth strategy in previous roles.

You are an ideal candidate if

· You have a relevant experience of 3+ years (experience in B2B SaaS is a bonus)

· Have experience optimizing at least one top-tier CMS (experience with WordPress highly desirable)

· You’re a pro at content writing and have demonstrated your impact through boosting website traffic and organic search traffic metrics especially lead generation

· You have an experimental mindset and are not afraid to try new things

KEY RESPONSIBILITIES (Keywords Optimization, Content Creation, Competitor & Traffic Analysis and Authority Backlinks)
• Perform keyword research regularly to optimize the website for existing content and discover new opportunities using SEO best practices to increase traffic to the company website
• Ownership of company’s page ranking on top position, conduct website SEO audits including competitor analysis and report the overall growth & health metrics (weekly, monthly, and quarterly)
• Conducting in-depth research on competitors/industry-related topics and developing new content in coordination with SEO goals to address gaps in the company's current content. Also, to develop & optimise content across ad campaigns, emails, blogs, trade shows, articles, product descriptions/brochures, social media and landing pages (SEO Friendly)
• Responsible for ensuring that content does not violate any copyrights/plagiarism/any legal issues
• Define lead flow processes and lead generation/Conversion Optimisation
• Email Marketing: Email strategy planning and campaign setup, Email graphic design, Campaign and Corporate Newsletters based on market news
• Research and recommend websites to improve backlink profiles, address toxic links, earning new high-quality links from relevant sites and organic rankings for target keywords by reclaiming broken back links, unlinked brand mentions, and report on inbound links and linking domains and other KPIs
• Write personalized outreach emails and document link acquisitions to report on link progress
• Be brand aware and use socially accepted digital platforms for establishing company’s brand on the platforms like FB, LinkedIn, Twitter, Instagram, YouTube and so on.
• Social Media Marketing: Designing and finalizing the images/visuals to be displayed alongside the content, targeting audience with special focus on the demographics, for maximum results
• Working experience on SEO Tools like SEMRush, aHrefs, Screaming Frog/Visual SEO Studio, Google Analytics, and Search Console