Digital Marketing Executive

Position: Senior Digital Marketing Executive Required experience: Min. 6 months to Max. 2 years Location: Borivali East, Mumbai Working days: Monday to Friday Role & Responsibilities: 1. Campaign management, revenue vs. cost analysis, daily optimizations 2. Handling multiple self-serve platforms 3. Handling Google AdWords and Facebook marketing/social media marketing. 4. Understand & hands-on with the in-house/3rd party tracking platform, different channels used for marketing, ad-formats, MMP platforms, etc. 5. Understand & and communicate clearly the progress of monthly/quarterly initiatives to internal and external stakeholders 6. Help partners through email, phone, online presentations, screen-share, and in-person meetings 7. Forecast and track key account metrics 8. Update job knowledge by reading professional publications over different channels like LinkedIn, Twitter, etc. maintaining personal networks 9. Enhance the department and organization's reputation by accepting ownership for accomplishing new and different requests & and explore opportunities to add value to job accomplishments 10. Understand the overall workflow of the company and take ownership of smaller tasks 11. Liaise between the partner and internal teams. 12. SMS Marketing 13. Strong competitor analysis and market research Requirements: 1. Bachelor's degree or equivalent 2. Good Knowledge in Digital Marketing 3. Must have excellent Communication skills ABOUT US: Mobavenue is a growth and tech platform that empowers brands, agencies, and publishers with Martech and AdTech solutions to drive growth, engagement, and monetization. Their product suites are purpose-built for certain categories to drive brand performance. It aims to boost mobile and digital businesses' success through full-stack programmatic products and services from supply-side to demand-side. These include an SSP, monetization platform, ad exchange, DSP, self-service advertiser platform, first-party data platforms, a creative studio and automation platform. Mobavenue has partnered with 200+ direct brands across various Industries such as Fintech, BFSI, Ecommerce, OTT, D2C and Gaming. Website - https://www.mobavenue.com/ LinkedIn - https://www.linkedin.com/company/mob-avenue