Digital Marketing Executive

Job Title: Digital Marketing Specialist

Location: Hyderabad(Onsite)

Experience: 3-4 years

At BENECIAS, we've curated a team of seasoned full-stack experts boasting extensive experience across a wide spectrum of major technologies. Our proficiency spans from crafting intuitive user interfaces to intricate backend coding, from seamless user experience management to effective data handling, and from cloud-based applications to robust on-system software solutions.

We are seeking a skilled Digital Marketing Specialist to join our dynamic team. This is an exciting opportunity to be a key player in our marketing efforts and contribute to our company's growth.

Roles and Responsibilities:
• Develop, implement, and manage comprehensive digital marketing strategies to drive online traffic and conversions.
• Execute effective SEO, SEM, email marketing, social media, and display advertising campaigns.
• Conduct keyword research, competitor analysis, and stay updated with industry trends to optimize content and website performance.
• Create and curate engaging content for various digital platforms, ensuring alignment with brand voice and message.
• Manage and analyze marketing KPIs, track campaign performance, and generate reports for management review.
• Collaborate with cross-functional teams to align marketing efforts with overall business goals.
• Monitor and respond to customer interactions across digital channels to maintain a positive online reputation.
• Stay updated with the latest digital marketing trends, tools, and platforms, and incorporate them into the marketing strategy.
• Plan and execute digital marketing campaigns, including budget allocation, targeting, and creative development.
• Utilize analytics tools to assess user behavior, make data-driven decisions, and optimize marketing strategies.
• Work closely with external agencies and vendors as needed to execute specific marketing initiatives.

Qualifications:
• Bachelor's degree in related field.
• Proven experience in digital marketing with a track record of successful campaigns and initiatives.
• Proficient in using digital marketing tools such as Google Analytics, SEO software, social media management platforms, etc.
• Strong understanding of SEO, SEM, email marketing, social media advertising, and content marketing best practices.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Ability to work independently and in a team-oriented, collaborative environment