Digital Marketing Executive

Responsibilities:
• Develop social media campaigns and define their KPIs: Objectives, audience segments, ads, and events creation.
• Run ads campaign(on LinkedIn, google ads, Facebook), and will be
• responsible for improving Performance Metrics (clicks, Impressions, user-driven actions),
• He/ she will be a part of programmatic advertising strategy, and involved in the process of
• lead capture/ qualified leads,
• Increase the market visibility of the company on internet.
• Design, build and maintain social Media campaigns
• Utilize various SEO tools and platforms to monitor and improve website performance, conduct competitor research, and track keyword rankings.
• Daily execution in SEO, on-page and off-page optimization, and client coordination.
• Perform keyword research and analysis to discover high-value keywords and search trends that align with client objectives.
• Conduct in-depth SEO audits of clients' websites, identify areas for improvement, and provide pre-analysis reports outlining recommended strategies.
• Plans, executes, and measures experiments and conversion tests.
• Daily interaction with the clients.
• Able to create marketing strategy
• Evaluates emerging technologies.

Requirements:
• Bachelor’s or master’s degree in marketing or a related field,
• Preferred 1 year working experience in digital marketing,
• Excellent communication and writing skills
• Must have well versed in social media handling viz., Linkedin, Twitter, Facebook, Instagram
• Ability to work independently and meet deadlines
• Preferred familiarity with content management systems (CMS) such as WordPress.
• Preferred experience in optimizing landing pages and user funnels,
• Working knowledge of HTML, CSS, and JavaScript development and constraints,
• Proficient in marketing research and statistical analysis