Digital Marketing Executive

At UpSale, we are looking for a Digital Marketing Executive who will create, execute, and manage paid acquisition campaigns.

Location: Indore

Responsibilities:
• Run and manage online campaigns across various social media channels to generate leads.
• Evaluate the generated leads and coordinate with team.
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
• Implementing marketing automation and lead generation strategies
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results
• Staying updated with the latest performance marketing trends and technologies
• Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.
• Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI operational efficiency, campaign impact, awareness, events, and strategic KPIs).

Qualifications
• A good knowledge of digital marketing and SEO strategies.
• Comprehensive understanding of Google analytics.
• Prior experience in setting up campaigns in Facebook ads manager, Google Ads, and Google AdWords.
• Expertise in a similar role in building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media, and other digital channels
• Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.
• Outstanding presentation skills.
• Excellent written and verbal communication skills.
• Strong project management skills.
• Critical thinker and creative.
• Bachelor’s degree or diploma in Marketing or relevant field.

Skills
• Digital Marketing
• SEM & SEO
• Paid Search
• Competitive Analysis
• Marketing
• Google analytics

Salary is not a constraint for the right candidate