Digital Marketing Executive

Company Description Tumbledry is a rapidly-growing laundry services provider in India. The company is opening live laundry stores, providing world-class services, within every 3-kilometer radius in urban India. Store operations are completely integrated with customer mobile app. We are already India's fastest-growing laundry chain with 200+ stores across 75+ towns and have been recognized among the "Top 10 Retail Start-Ups-2021" by CEO Insights. Our core team is a mix of IIT, IIM graduates industry veterans with decades of experience. Job Purpose: As a Digital Marketing Executive specializing in META Ads, the primary responsibility is to create, manage, optimize, and analyze effective online advertising campaigns for our company. Your expertise in campaign management and digital marketing strategies will contribute to the overall success of our company’s online advertising initiatives. Key Responsibilities: · Develop comprehensive META Ads strategies aligned with business goals, target audience, and advertising objectives. · Create and set up META Ads campaigns & ad sets. · Write compelling ad copy and create engaging ad extensions. · Implement tracking mechanisms such as conversion tracking, remarketing tags, and custom audience lists. · Monitor campaign performance, making adjustments to optimize key metrics (CTR, CPC, conversion rate, etc). Relevant Experience/Education Required: · Bachelor's degree in marketing, advertising, or a related field (or equivalent practical experience). · Proven experience managing META Ads campaigns. · In-depth knowledge of META Ads platform, features, and best practices. · Should have experience in Google Analytics. • · Must have experience in D2C