Digital Marketing Executive

As a Digital Marketing Executive, you will be responsible for developing, implementing, and managing digital marketing campaigns that promote the company's products, services, and brand. You will play a key role in driving online traffic, engagement, and conversions, as well as optimizing marketing strategies for maximum effectiveness.

Key Responsibilities:

Develop and Implement Digital Marketing Strategies:Collaborate with the marketing team to plan and execute comprehensive digital marketing campaigns across various channels (e.g., social media, email, website, SEO/SEM, display advertising).
Conduct market research to identify opportunities for growth and keep up-to-date with industry trends and best practices.

Content Creation and Management:Create and curate engaging and relevant content for various digital platforms, including social media posts, blogs, emails, and website copy.
Manage content calendar to ensure a consistent and cohesive brand message.

Social Media Management:Manage and grow the company's presence on social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram) by creating and scheduling posts, responding to comments, and engaging with the audience.
Monitor social media analytics and track performance metrics to optimize strategies.

Email Marketing:Develop and execute email marketing campaigns, including segmentation, content creation, A/B testing, and performance analysis.
Ensure compliance with email marketing regulations and best practices.

SEO/SEM Strategy:Optimize website content and structure for search engine visibility.
Plan and manage pay-per-click (PPC) advertising campaigns to drive traffic and conversions.

Website Management:Collaborate with web development team to ensure the website is up-to-date, user-friendly, and optimized for search engines.
Monitor website traffic and user behavior to make data-driven recommendations for improvements.

Analytics and Reporting:Track, measure, and analyze the performance of digital marketing efforts using tools like Google Analytics.
Prepare and present regular reports on key performance indicators (KPIs) and campaign effectiveness.

Collaboration and Communication:Work closely with cross-functional teams (e.g., sales, design, content) to align digital marketing efforts with overall business goals.
Communicate campaign updates, results, and recommendations to stakeholders.

Job Type: Full-time

Pay: ₹10,222.52 - ₹38,714.53 per month

Benefits:
• Paid time off

Schedule:
• Day shift

Ability to commute/relocate:
• Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required)

Education:
• Bachelor's (Preferred)

Experience:
• Digital marketing: 1 year (Preferred)
• total work: 1 year (Preferred)

Speak with the employer
+91-XXXXXXXXXX