Digital Marketing Executive

Job Title: Social Media Executive

Location: Dadar, Mumbai

Employment Type: Full-time

Experience: Minimum 6 months in Social Media Management

Job Description:

As a Social Media Executive, you will be responsible for developing and executing social media strategies to enhance our brand presence, engage our audience, and drive business growth. You should have a deep understanding of various social media platforms, trends, and analytics to create compelling content and campaigns.

Key Responsibilities:

Content Creation: Develop engaging and creative content for our social media platforms, including text, image, and video posts.

Strategy Development: Collaborate with the marketing team to create and implement effective social media strategies that align with company goals.

Community Management: Monitor and engage with our social media community, responding to comments, messages, and inquiries in a timely and professional manner.

Analytics and Reporting: Track social media performance using analytical tools. Prepare regular reports to measure the success of campaigns and suggest improvements.

Trend Analysis: Stay updated with social media trends and industry news to keep our strategy fresh and competitive.

Collaboration: Work closely with the design and content teams to ensure cohesive branding and messaging across all platforms.

Qualifications:

Minimum 6 months of experience in social media management or a related role.

Strong understanding of social media platforms, trends, and best practices.

Excellent written and verbal communication skills.

Creative thinking and the ability to generate innovative content ideas.

Proficiency with social media scheduling and analytics tools.

Basic graphic design skills (Canva, Adobe Creative Suite) is a plus.

Knowledge of SEO and content marketing is a bonus