Digital Marketing Executive

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Digital Marketing Executive

IntQBooks Solutions
Ahmedabad, Gujarat
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9 hours ago
Full–time
Responsibilities:
• Digital Marketing Strategy: Develop and execute a comprehensive digital marketing strategy to increase brand visibility and attract potential clients in the international accounting sector.
• Content Creation: Create engaging and relevant content for various digital platforms, including blog posts, social media updates, videos, and email campaigns.
• SEO and Keyword Optimization: Optimize website content and implement SEO best practices to improve organic search rankings and increase website traffic.
• Paid Advertising: Manage online advertising campaigns, including Google Ads and social media ads, to generate leads and increase website conversions.
• Social Media Management: Oversee and maintain social media profiles to build a strong online presence. Plan and schedule regular posts, engage with followers, and analyze performance metrics.
• Email Marketing: Develop and execute email marketing campaigns, including newsletters, promotional emails, and drip campaigns, to nurture leads and retain clients.
• Website Management: Collaborate with web developers to ensure the website is user-friendly, up-to-date, and optimized for conversions.
• Analytics and Reporting: Monitor digital marketing performance using tools like Google Analytics. Analyze data to make data-driven decisions and continuously improve campaigns.
• Lead Generation: Implement strategies for lead generation, including lead magnets, landing pages, and lead nurturing workflows.
• Competitor Analysis: Research and analyze competitors in the international accounting industry to identify trends and opportunities.
• Team Management: If applicable, manage and mentor junior team members to ensure effective execution of digital marketing initiatives.

Skills and Qualifications:
• Digital Marketing Expertise: Proven experience in digital marketing strategies and techniques, including SEO, paid advertising, and social media marketing.
• Content Creation: Strong writing and content creation skills to develop engaging and informative content.
• Analytical Skills: Proficiency in data analysis to track and measure campaign performance.
• Creativity: Ability to develop creative and compelling digital marketing campaigns.
• Communication: Excellent communication skills, both written and verbal.
• Team Management: If managing a team, leadership and mentoring skills are essential.

Education and Degree:
• Bachelor's degree in Marketing, Business, or a related field. A degree or certification in Digital Marketing is a plus.

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